ADIDAS - DEERUPT LAUNCH

Client: Adidas Originals.

Project: Live music experience Deerupt Launch.

Agency: Le Pacte.

Case: Create a live music experience on location for Adidas Originals event launch of DEERUPT. With launch parties all over the world guests were invited to join the #DEERUPT society and enter a new world composed of grids. 

With immersive video projections, new VR installations, holograms and more, parties in Paris, Dubai, Milano, London and Amsterdam featured musical performances from artists such as Justice, Stefflon Don, The Blaze, IAMDDB, Axel Bohman amongst others.